Thursday, April 7, 2011

INOA, the evolution of hair color

It's not your grandmother's color. INOA is the first-ever ammonia and odor free color to cover 100% of your gray. "INOA uses a unique patented oil-based (ODS-oil delivery system) technology that maximizes effectiveness of permanent hair color, while providing 2x's more lipid protection to hair, compared to the leading permanent hair color in the world" This revolutionary coloring system is the answer to our prayers. Its easy on hair, great for customers with sensitive scalps, leaves your hair shiny and best of all.... it covers stubborn gray!